Sunday, January 11, 2015

A Little Trick To Get People Reading Your Ads

Good Morning and Good Marketing to you all!
If you've been reading my marketing blog at all, you know I tend to harp about headlines.  They matter because your headline either catches or loses the customer's attention.  So, have a good headline!
But...what about the rest of your ad?  How interesting is it?  Copywriting is the art of intriguing the reader and there are tried and true rules for that.  See old blog articles or any of my books for more about copywriting.
One of the world's oldest and surest ways to catch attention is by story telling.  From the dawn of man's history, stories hook us and enthrall us and make us pay attention.  What if you tried inserting a little story into your ad?  Not a shaggy dog story.  A short little vignette about the animal you're selling, or the production of the craft, or the events of the growing of what you're selling.  Tell a little story in there while you're also talking about why your "thing" makes them feel better or be better in some way.
Be consistent in all your ads and readers will start to look forward to your ads instead of rushing to delete, turn the page or turn their heads.  You are the architect of their dreams, you know.  Good ads sell because they touch the hearts of buyers--and a little story in there will help!
Here's an ad example:  Suppose I have an adult animal for sale and the thing I think is most important about her is that she's a very good mother.
Famous Farm Babs Makes kidding (calving, lambing, etc....) a Breeze
Not only will she produce marketable babies for your own farm, but she'll make your life easier, too!  With her excellent conformation, (milking ability, feed to meat ratio, low micron fiber, etc)  her babies are always in demand. 
But let me tell about how she made life easier here.  Birthing season was upon us and Babs was so close.  We had a storm that night and in the dark and wind Babs disappeared.  I was frantic but couldn't find her even with the whole family looking with flashlights.  Fearing the worst, we started looking in the early dawn.  Babs greeted us loudly when we found her--a gate had blown closed penning her out in the wilds.  There she was with dry and fed babies!  Did it all on her own and somehow managed to protect the babies from the storm to boot!
If you'd like that kind of mothering genetics in your own herd, Call me or email for more information!
Make your ads worth reading!
And for those interested in a webinar on marketing--email me at     Shooting for March, a seminar of five classes to get you to marketing Maven status!!!

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