Friday, November 18, 2011

The Happiness Advantage

According to Shawn Achor, Harvard researcher and author of "The Happiness Advantage," optimistic sales people outperform their pessimistic counterparts by up to 37%. In fact, the benefits can be seen across industries and job functions. Doctors with a positive mindset are 50% more accurate when making diagnoses than those that are negative.

I'm a firm believer in an optimistic outlook on anything.  For one thing, those who only see the down side or who expect the worst are not much fun to be around.  And that negative outlook feels bad whether it's in those you interact with or in yourself.  But the above information is especially important for those actively trying to sell animals or products--or even services.  Your optimism can make you money!

The subject of optimism shos up in all disciplines, especially in psychology and in spirituality.  But it makes appearances in literature, medicine, and now, here it is in marketing!

How to improve your optimism?  Note that much of how we approach this is habit and if your outlook is pessimistic, you might want to try developing a new habit.  A favorite book of mine on this subject is "Learned Optimism" by Martin Seligman.  Did you know he even reported that you can predict the outcome of sporting seasons by evaluating the optimism level of teams...Amazing stuff.

All my marketing books have information of seeing the upside, learning to look for the silver lining--because it matters to the success of your business!   Some ideas to ponder:

What you think about, comes about. 
Thoughts become things
You'll only find what you're looking for

See for free articles, links to important pages of information, fun stuff and a way to get books if you do not already have them!!

Best wishes for great success!

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